The event has been named after the most prominent figure related to the birth of professional choral music in Lithuania at the turn of the 20th century. The festival is aimed at promoting the music by Juozas Naujalis (1869–1934) who is known as a choral conductor, composer, teacher and one of the founders of Lithuanian song festivals. He worked with two choirs and wrote dozens of songs some of which have since become popular folk tunes, including Lietuva Brangi (My Dear Lithuania), often termed the nation’s second anthem.

